new 2024
Hat Brush
With our brand new beech wood brush with horsehair bristles you will finally be able to deeply clean your headgear, giving them a new shine!
discover the collection
Autumn winter
Face winter with our handmade hats: immerse yourself in a world of warm and enveloping materials, combined with elegant classic designs and artisan workmanship.
From the heart of Tuscany,
craftsmanship in your hands.
From the heart of Tuscany,
craftsmanship in your hands.
craftsmanship in your hands.
We create handcrafted hats - handmade, with care.
From the Heart
of Tuscany,
true craftsmanship
Italian in your hands
From the Heart
of Tuscany,
true craftsmanship
Italian in your hands
of Tuscany,
true craftsmanship
Italian in your hands
let's get to know each other better
Find out who we are
An Italian story made of passion and courage: over 70 years of hatmaking tradition, handed down from father to son for four generations...
Find out how we work
Primario Nesti's philosophy is a response to the frenetic times we live in and to the great industry of mass production...
Tuscan artisans since '47
Enter the laboratory
Experience first-hand all the value of our craftsmanship and discover the secrets to a perfect hat.