Straw Hats

Our collection of straw hats offers a wide variety of models for every taste and need. Among the most loved are the classic Australian fedora , the versatile trilby and the elegant boater . For the sunniest days, the straw hat with a wide flat brim is the ideal choice. And for a more casual style, try our Sicilian straw flat cap .

Florence straw is a fine fiber hand-worked in Tuscany since 1700. What distinguishes it is the fineness and compactness of the braid, obtained with meticulous workmanship that requires great skill. This makes it perfect for creating the highest quality straw hats , such as our iconic Florence straw hat or the timeless fedora .

A straw hat is a versatile accessory that suits multiple looks. For a formal occasion, opt for a straw boater from Florence . For a more casual look, a fedora or trilby are perfect. The trick is always to choose a model that reflects your personal style and makes you feel comfortable.

To keep your straw hat looking great, brush it gently to remove dust and debris. Avoid exposing it to direct heat sources for a prolonged time and store it in our practical box when you are not wearing it. If your hat gets wet, let it dry naturally out of direct sun. To remove any stains, use a soft brush and a little warm water, dabbing gently.

At Primario Nesti, the creation of each straw hat is an act of love and dedication. Our artisans carefully select the best fibres, such as the precious straw of Florence , raffia , jute or rush , and work them by hand according to traditional techniques handed down for generations. Every detail, from the braid to the finishing, is skilfully taken care of to obtain straw hats of the highest quality. Choosing a Primario Nesti straw hat means embracing artisan excellence that has been operating in Italy since 1947.