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Explore 19 New Hats

Lightweight, breathable and resistant. The style of the past, since 1947.

Summer hats for men Summer hats for women

From the heart of Tuscany,
craftsmanship in your hands.

We create handcrafted hats - handmade, with care.

From the heart
of Tuscany,
true craftsmanship
Italian in your hands.

Tuscan hatters since 1947

We hand make each of our hats. We do it only at the time of your order: in our family laboratory in Florence, since 1947.

Always free cash on delivery

You can choose to pay with Paypal, credit cards, Klarna in 3 installments at 0% interest, bank transfer or cash to the courier on delivery, without additional costs.

Talk to the Craftsmen

Do you need a hand to complete the order, choose the hat or find the size? Call us, or write to us on WhatsApp at our number: 320947620

new 2024

Hat Brush

With our brand new beech wood brush with horsehair bristles you will finally be able to deeply clean your headgear, giving them a new shine!

Find out who we are

An Italian story made of passion and courage: over 70 years of hatmaking tradition, handed down from father to son for four generations...

Our history

Find out how we work

Primario Nesti's philosophy is a response to the frenetic times we live in and to the great industry of mass production...

Our philosophy

Tuscan artisans since '47

Enter the Laboratory

Experience first-hand all the value of our craftsmanship and discover the secrets to a perfect hat.

Watch the video