Discover the fascinating history of the Panama hat

Scopri l'affascinante storia del cappello panama

The panama hat is a style icon and a timeless accessory that has won the hearts and heads of many fashion enthusiasts over the years. In this article, we will discover the fascinating history of the Panama hat and its cultural importance. An accessory that can also be purchased at Primario Nesti Cappelleria, where you will find a wide range of models and colors in the Panama SS 23 Collection .

The origins of the panama hat

Despite the name, the panama hat does not come from Panama, but from Ecuador. Its history dates back to the 16th century, when Ecuadorian artisans began weaving hats with fibers from the Carludovica Palmata plant, also known as "paja toquilla". The hat soon became popular among local workers for its lightness and ability to protect from the sun.

The Panama hat and the gold rush

The Panama hat's notoriety began to spread internationally during the California Gold Rush in the 1840s. Many gold seekers, on their journey to California, crossed the Isthmus of Panama, where they purchased these hats to protect themselves from the sun. This is how the hat began to be associated with the name "panama", despite its Ecuadorian origins.

The Panama hat conquers the world

Over the course of the 20th century, the Panama hat became increasingly popular, thanks in part to its adoption by celebrities and public figures. It was worn by historical figures such as Theodore Roosevelt, who visited the construction site of the Panama Canal in 1906, and by Winston Churchill. The panama hat has been and continues to be an icon of elegance and style, thanks also to its versatility and timeless design.

The production of the panama hat

Panama hat making is an art that requires great skill and patience. Ecuadorian artisans take weeks, if not months, to make a single hat, hand-braiding the fine fibers of paja toquilla. The quality of a Panama hat is determined by the fineness of the weave and the quantity of knots per square centimetre. The higher the density of the weave, the more valuable and expensive the hat is.

The panama hat and contemporary fashion

Today, the panama hat is a trendy accessory, loved by both men and women. It is perfect for adding a touch of elegance to a summer outfit and for protecting yourself from the sun in style. Thanks to its versatility, the panama hat can be combined with different styles and occasions, making it a must-have for fashion enthusiasts.

If you would like to purchase a quality panama hat, visit the Primario Nesti Cappelleria website, where you will find a vast selection of panama hats in the SS 23 Panama Collection . The collection includes models for both men and women , suitable for all tastes and needs.

Conservation and care of the panama hat

To keep your panama hat in tip-top condition, it's important to follow some simple storage and care rules. Avoid exposing it to excessive heat and humidity, as they could damage the structure of the hat and cause it to lose shape. When you are not wearing it, store it in a cool, dry place, away from direct sunlight. To clean it, use a soft, dry cloth or soft bristle brush, being careful not to damage the fibers.


The panama hat is a timeless accessory that has spanned centuries of history, winning the hearts of famous people and fashion enthusiasts all over the world. Its fascinating history and cultural importance make it a unique and highly valuable piece. Choosing a panama hat means not only making an investment in terms of style, but also enhancing an ancient and precious art.

Visit Primario Nesti Cappelleria to discover our wide range of panama hats and choose the perfect model for you. And if you want to know the opinions of our customers, consult the reviews on our site.

1 comment

  • Fabio

    Grazie una spiegazione descrittiva e molto professionale d’altronde con un panama ci distingue e vivere la vita è una questione di stile…

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like View all