Find out more about our family secret for a perfect hat: quality materials , carefully chosen and worked strictly by hand.

Merino wool

Merino wool is the best choice for your hat in the cold season!

Obtained from the very soft fleece of the sheep of the same name, it is considered among the most valuable in the world.

When you touch our hat made of merino wool, you immediately perceive the difference with others.

This wonderful wool adds lustrous elegance to the eye, unrivaled softness to the touch and unparalleled comfort .

If you choose the merino wool hat, in the winter season you will not suffer from the cold and you will not sweat: our soft wool wraps your head and keeps you warm without ever losing its pleasant lightness.

...with our secret!

Primario Nesti, founder of the hat shop in 1976, invented a unique wool processing method, refined over the years by our artisans and which has now become our small but precious family secret!

This special treatment , done strictly by hand, makes your merino wool hat an authentic luxury accessory.

Our secret treatment gives you a hat made to last over time: it gives the wool a resistance to impacts and bends that is much higher than average, preserving the very high quality of the product intact even after years!

For an elegant hat that is not afraid of being used.

Experience Made in Italy first-hand, discover our collection of handmade merino wool hats.

Lapin Superior

The upper lapin is the very precious felt that we use to make our most refined and elegant hats.

It is obtained by shaving the dense and soft fur of the Angora rabbit breed, softly warm .

The delicate and waterproof surface makes rabbit felt easy to clean, and this allows its enviable class to be preserved intact over the years.

Breathable but resistant, it warms the garment without making it sweat and is a perfect compromise between elegance and comfort .

It gives its best when worn with formal clothes, but adapts with style to even the most casual outfits!

The superior lapin felt selected by the artisans of Primario Nesti can be reminiscent of fine velvet to the touch, but is characterized by greater opacity and, above all, perfect resistance to the cold!

Water-repellent treatment

Our special water-repellent treatment makes some of the Primario Nesti hats perfectly rainproof , ideal and safe to wear in the coldest and rainiest months of the year!

Through a long and careful process, which involves the use of cutting- edge technologies, our craftsmen work the previously selected merino wool until it becomes 100% water-repellent .

This means that your hat, even if worn on rainy days, will give you unique protection as well as an inimitable touch of style .

The anti-rain treatment allows you to wear your Primario Nesti hat every day : in the sun, thanks to its breathability , and in the rain, making the droplets slide away !

Waterproof technical fabric

The waterproof hats by Primario Nesti are authentic sartorial jewels that boast impeccable protection , thanks to the use of technical fabric that repels water.

The fibers of the technical fabric used form a dense weave that makes the passage of water very difficult, instead allowing it to slide to the sides without penetrating deeply.

The waterproof headgear is thus safe , resistant and highly breathable , but also comfortable and warm internally as it is lined with an enveloping micro-fleece.

The waterproof fabric allows you to show off your Primario Nesti hat on any occasion .

The ideal use is in the city with winter drizzle, or in the mountains , with snow or light rain!

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Find out who we are

An Italian story made of passion and courage: over 70 years of hatmaking tradition, handed down from father to son for four generations...

Our history

Find out how we work

Primario Nesti's philosophy is a response to the frenetic times we live in and to the great industry of mass production...

Our philosophy