Panama hats
From the heart
of Tuscany,
true craftsmanship
Italian in your hands.
of Tuscany,
true craftsmanship
Italian in your hands.
Straw Hats
Hat Brush
With our brand new beech wood brush with horsehair bristles you will finally be able to deeply clean your headgear, giving them a new shine!
Find out who we are
An Italian story made of passion and courage: over 70 years of hatmaking tradition, handed down from father to son for four generations...
Find out how we work
Primario Nesti's philosophy is a response to the frenetic times we live in and to the great industry of mass production...
Beach Hats
Tuscan artisans since '47
Enter the Laboratory
Experience first-hand all the value of our craftsmanship and discover the secrets to a perfect hat.