Men's Hats


Winter Men's Hats

Hat Brush

Winter men's flat caps

Winter Women's Hats

Tuscan hatters since '47

We have been handcrafting every single hat in our family workshop, at the time of your order , since 1947.

Special Treatment

We enrich each hat with our secret treatment, which gives the wool superior resistance and helps to maintain its shape even after years.

Free cash on delivery

You can pay by credit card, PayPal, bank transfer or directly in cash to the courier upon delivery, at no additional cost.

Free Adhesive Reducers

You will receive four free foam rubber adhesive strips with each hat. If the hat feels a little loose, place them inside to ensure a perfect fit.

new 2024
Hat Brush

With our brand new beech wood brush with horsehair bristles you will finally be able to deeply clean your headgear, giving them a new shine!

Coccos FedoraTraditional FedoraClassic FedoraPork PieHerringbone Coppola

discover the collection

Autumn winter

Face winter with our handmade hats: immerse yourself in a world of warm and enveloping materials, combined with elegant classic designs and artisan workmanship.

Men's Winter Hats Women's Winter Hats

Coppola Peaky Blinders

English Coppola

From the heart of Tuscany,
craftsmanship in your hands.

We create handcrafted hats - handmade, with care.

From the Heart
of Tuscany,
true craftsmanship
Italian in your hands

let's get to know each other better

Find out who we are

An Italian story made of passion and courage: over 70 years of hatmaking tradition, handed down from father to son for four generations...

Our history

Find out how we work

Primario Nesti's philosophy is a response to the frenetic times we live in and to the great industry of mass production...

Our philosophy

Tuscan artisans since '47

Enter the laboratory

Experience first-hand all the value of our craftsmanship and discover the secrets to a perfect hat.

Watch the video