Men's hats: which one to choose for every occasion.

cappello panama uomo fedora copricapo paja toquilla ecuador

Guide to choosing men's hats: to give, to wear, to love.

Choosing the right hat for men is not always a walk in the park, especially when we want to give a tailor-made hat as a gift, but we don't really know which model to choose.

From the panama hat, to the fedora, to the Trilby , up to the traditional men's cap , the range of hat models for men to choose from is truly wide and varied.

It's not just a matter of choosing the right material, suitable for the clothing and the season: the hat is a unique accessory, which embodies personality, style and elegance .

The hat says a lot about the man who wears it.

This is why choosing the right one is essential.

We have created this complete guide to choosing men's hats for you, to help you find the ideal hat model for every taste and occasion of use.

Trust the expertise of those who know about hats. We have been making tailor-made men's hats since 1947.

From then to today, Italians' preferences have transformed over the years, but one thing will never change: purchasing a Made in Italy hat , the result of the experience and mastery of our craftsmen, always remains the best choice .

This is why we decided to bring our hat production online and open the doors of our shop to the whole of Italy.

You will have the opportunity to see first-hand the quality of our men's hats and you will be able to choose from the most popular models of all time .

Read the guide on the best men's hats to buy online based on different needs and choose the perfect Made in Italy model.

Men's hats for every need: the official guide from Primario Nesti Cappelli.

Choose the men's hat based on the shape of your face.

Hats for oval faces ? You're in luck: this face shape goes perfectly with all types of men's hats. You can therefore choose the model you prefer based on style, material and occasion of use.

Just one thing: choose the right size, based on the size of your face.

The elongated face has a thinner shape, which develops in length. It usually has rounded cheeks and cheekbones.

Ideal for elongated faces are hats with wide brims , or in any case all voluminous models, which extend in width, to give volume to the sides of the face.

Head physician Nesti Cappelli recommends:

Torino: aesthetics and wearability come together in the Torino hat, ready to make sunset aperitifs unforgettable with its romantic tobacco shades.

Taormina: comfortable and light, it is the perfect companion for enjoying a good cocktail by the sea.

How to choose the right hat online if I can't try it on?

When you find yourself choosing a men's hat online , perhaps for a gift, you must keep in mind a general rule that is always valid:

The wider the brim of the hat, the more it has a slimming effect on the wearer's face.

So, if your face is rounder or has a beard (which creates more volume), opt for hats with a wider brim: the "shadow" effect of the brim will help to "slim down" the face, creating the right balance of shapes.

If, on the other hand, your face is slimmer, choose men's hats with narrower brims, or classic caps.

Choose the hat based on the material.

The materials we deal with include the precious 100% merino wool felt, the soft Velor felt, the elegant lapin, the versatile toppé felt, and straws, including the famous Ecuadorian Panama and the timeless Visca straw.

How to choose between the various types of material available?

Two elements to take into consideration:

  1. Personal tastes: does the person you want to give the hat to already have others of the same type? Observe his personal tastes and choose the most suitable men's hat.
  2. Seasonality . For men's hats for summer-spring, opt for materials such as: paper, straw or Panama. Among the materials for the winter you can choose between rabbit and felt.

An important clarification: care for materials is a fundamental aspect in choosing a good hat .

This is why Primario Nesti takes care of each model in detail, ensuring a high quality Made in Italy product that is robust and resistant.

Spring-summer men's hats

Discover the Spring-Summer 2023 Hat Collection by Primario Nesti.

Choose the hat based on the occasion of use

The “ Perfect hat etiquette ” follows five different lines: formal, semi-formal, casual, informal, sporty.

Among the formal hats:



Semi-formal hats:

Casual and informal hats:



Choose the hat based on the style.

Ready for a guide to choosing the most popular hats?
Here are our workhorses. 

Trilby hat

Compared to the fedora, the Capri Panama model has a shorter, narrower and sloped crown. Commonly called " gentlemen's fedora ", the trilby still retains its aura of elegance today, ideal for the man with a trendy and refined style.

Panama hat

Among men's hats, Panama is an institution .

More than a headdress, a real lifestyle. The Portofino Panama model is a straw hat of Ecuadorian origin. Similar in shape to the trilby, but with proportions more similar to the classic Fedora.

Made with woven leaves of Carludovica palmata (a plant similar to the palm tree), the men's Panama hat is the ideal choice for a semi-formal or casual style , but with that touch of sophistication that is essential for any outfit.

Tailored bucket hat

Irreverent, cheeky, perfect under the summer sun and for relaxing boat trips.
The tailored fisherman 's cap by Primario Nesti is available in 19 color variations, one for every taste.
Choose your favorite variant and embark on a first-class trip in Primary Nesti style.

Do you want to receive tailor-made consultancy?

Contact the artisans of Primario Nesti Cappelli.

Contact us !

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