Slow Fashion: under the sign of ethical fashion.

Slow Fashion: ethical fashion that raises the name of Made in Italy

Primary Nesti: the contemporary tradition of handmade hats, ethical, sustainable, 100% Slow Fashion

Italians are increasingly careful about what they buy, especially when it comes to online shopping.
Knowing the origin of the product and the sustainability of the production and distribution process is essential for making informed choices, in the name of sustainable and quality fashion.

Show Fashion is no longer the future of fashion, but it is the present of the reality in which we live. A reality in which our choices have a very strong impact on the world around us.

For us at Primario Nesti, artisans since 1947, Made in Italy excellence has always been combined with the idea of ​​" ethical fashion ".
An all-Italian dream, supported by a transparent supply chain at every stage: from the procurement of raw materials, to processing, up to distribution throughout Italy.

This is what Slow Fashion means to us.

Slow Fashion is… Transparent supply chain

Slow Fashion cannot ignore a transparent supply chain .
This means that every single step in the production of our hats is traceable.
Our materials are of certified origin and the production processes promote a green approach , respecting the environment and artisanal manufacturing methods.
The result is a High Quality Made in Italy hat , which supports the realities of the territory, to the benefit of our Italian economy.

Slow Fashion is… A hat that lives forever

In an artisan workshop, each hat is a unique example. It embodies the care of those who made it and the endless stories of those who will wear it.
Even today, now that we have established ourselves on a national scale as an Excellence in the production of men's and women's hats , we create each piece with the same dedication. Quality can be felt first hand.

In these frenetic times, where the Fast Fashion industry promotes unbridled, low-quality consumerism, we want to make a difference. Our Slow Fashion hats promote an approach based on refinement and quality, to give you a garment that lives forever.

Slow Fashion is… A family of specialized artisans

As good Italians, we know how much value lies in the family .
It is precisely from the synergy of talents that collaborate together that the most beautiful things are born.
Long-lasting, high-quality, artfully decorated hats.

For four generations the Nesti-Frosini family has carried on a history of craftsmanship , passion and care .
We work with respect for individuality, in a polite, human-scale environment. Man is at the center of our production. Slow Fashion, for us, is also this.

What happens when you choose a Nesti Primario hat?

We'll tell you about it.
By purchasing a Primario Nesti hat you are helping to make a dream come true .
From the idea of ​​the designer who designed the model, to the expert workmanship of the craftsman, who shaped the idea in his hands. Until you choose us, day after day.

It is your heart that makes the Dream come true.

The dream of sustainable, ethical, transparent fashion .
The Dream of an all-Italian Excellence , which starts from us and reaches you.

This is the Dream signed by Primario Nesti.

Ready to experience it?
Discover the Men's Collection of Primario Nesti Spring-Summer 202 3 hats
Discover the Women's Collection of Primario Nesti Spring-Summer 202 3 hats
Discover the Panama Collection of Primario Nesti Spring-Summer 202 3 hats